Students in library

Department of Marketing

From Branding to Consumer Insights

The Department of Marketing prepares students to work in such fields as marketing management, marketing research/marketing analytics, digital marketing, event planning, and advertising, or to continue their education at the graduate level. The department offers dynamic programs for undergraduates, including Marketing and Marketing Communication/Advertising

Our faculty bridge the gap between theory and application through their diverse backgrounds as educators, business professionals, and consultants. 

College of Business News

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Teaching Excellence Award Finalists logo

Announcing the 2024 Teaching Excellence Award Finalists

Finalists for the 2024 Teaching Excellence Award revealed at Western New England University. Input from students, alumni, faculty, and staff sought to help select the winner.

University News, Arts and Sciences, Business, Engineering
Dr. Mutigwe sants with Lamba representative

Western New England University Welcomes Cutting-Edge Lambda Echelon High-Performance Computing Cluster for FinTech Incubator

Western New England University integrates Lambda's high-performance Echelon GPU clusters into its FinTech Incubator, enhancing student learning in AI, ML, and FinTech while fostering industry connections and innovation.

University News, Business
College of Business students and faculty

Western New England University Students Excel at Mass FinTech Hub Bootcamp

Western New England University's College of Business makes an impact at the Mass FinTech Hub Bootcamp, with students demonstrating remarkable talent and active participation in industry-focused discussions.

University News, Business