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Faculty

Paul J. Costanzo

Professor of Marketing | Department Chair
Education:
Ph.D., University of Connecticut
M.A., University of Connecticut
B.A., University of Connecticut
Office: Churchill 209
413-782-1721
CURRICULUM VITAE
PUBLICATIONS

Journal Articles

Costanzo, Paul J. (2013). Revisiting Cognitive Dissonance Theory: Pre-Decisional Influences and the Relationship to the Consumer Decision-Making Model, Atlantic Marketing Journal, Vol. 2, (1), Article 3.

Conference Proceedings

Costanzo, Paul J. (2012). Revisiting Cognitive Dissonance Theory: Pre-Decisional Influences and the Relationship to the Consumer Decision-Making Model, Atlantic Marketing Association Conference, Williamsburg, VA.