Jump to Footer

Faculty

Mary Schoonmaker

Assistant Professor of Marketing
Education:
Ph.D., George Washington University
M.B.A., University of Maryland
B.S., University of Connecticut
Office: Churchill 229
413-782-1499
CURRICULUM VITAE
PUBLICATIONS

Journal Articles

Schoonmaker, Mary G. and Rau, Pradeep A. (2014). Small-to medium-size biotech firms? marketing efforts during the fuzzy front end of Innovation, Journal of Medical Marketing: Device, Diagnostic and Pharmaceutical Marketing, 14, 49-56.