Faculty
Paul J. Costanzo
Professor of Marketing | Department Chair
Education:
Ph.D., University of Connecticut
M.A., University of Connecticut
B.A., University of Connecticut
Ph.D., University of Connecticut
M.A., University of Connecticut
B.A., University of Connecticut
CURRICULUM VITAE
PUBLICATIONS
Journal Articles
Costanzo, Paul J. (2013). Revisiting Cognitive Dissonance Theory: Pre-Decisional Influences and the Relationship to the Consumer Decision-Making Model, Atlantic Marketing Journal, Vol. 2, (1), Article 3.
Conference Proceedings
Costanzo, Paul J. (2012). Revisiting Cognitive Dissonance Theory: Pre-Decisional Influences and the Relationship to the Consumer Decision-Making Model, Atlantic Marketing Association Conference, Williamsburg, VA.