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Faculty

Elizabeth L. Elam

Professor of Marketing
Education:
Ph.D., University of Wisconsin
M.B.A., University of Colorado
B.S., University of Massachusetts
Office: Churchill 235
413-782-1391
CURRICULUM VITAE
PUBLICATIONS

Journal Articles

Elam, Elizabeth L.R., Dickson, P.R. and Urbany, J.E. (2011). Price Competition and Consumer Search, The Journal of the Association of Marketing Educators, 14, pp. 6-27.

Hamakawa, C.L. and Elam, Elizabeth L.R. (2011). Beijing Olympics: Games of Epic Proportion, Journal of Business Cases and Applications, 3, pp. 42-51.

Goodnight, J.E., Elam, Elizabeth L.R. and Russell, D.L. (2008). Evaluation of the Rolling Cell Learning Model: An Exploration of Student Perceptions, Marketing Education Review, 18, pp. 1-13.

Elam, Elizabeth L.R. and Hamakawa, C.L. (2008). International Sport Marketing: Branding and Promoting the 2006 Olympic Winter Games, Journal of Business Cases and Applications, 1, pp. 1-7.

Conference Proceedings

Elam, Elizabeth L. R. (2013). Improving the Marketing Plan in Principles Classes: Impact of Increased Use of University Resources, in Proceedings of the Association of Marketing Educators: 51st Annual Conference, Phyllis Tucker, ed., Cooperstown, NY: 51, pp. 1-14

Elam, Elizabeth L. R. and James T. Masteralexis (2012). Salaries, Perceptions, Negotiations: The Specialized Case of Major League Baseball, in Proceedings of the Association of Marketing Educators: 50th Annual Conference, Brooke Quigg, ed., Philadelphia, PA: 50, pp. 17-20.

Elam, Elizabeth L. R. (2011). Decision Factors for Choosing Course Time for Principles of Marketing at a Division III Institution, in Proceedings of the Association of Marketing Educators: 49th Annual Conference, Stephen Walsh, ed., Syracuse, NY: 49, pp. 1-8.

Elam, Elizabeth L. R., Peter R. Dickson and Joel E. Urbany (2010). Price Competition and Consumer Search, in Proceedings of the Association of Marketing Educators: 48th Annual Conference, Stephen Walsh, ed., Syracuse, NY: 48, pp. 1-18.

Joralemon, Jessica and Elizabeth L. R. Elam (2009). Marketing to College Students: An Exploratory Study, in Proceedings of the Association of Marketing Educators: 47th Annual Conference, Gale A. Jaeger, ed., Scranton, PA: 47, pp. 1-7.