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Faculty

Janelle E. Goodnight

Assistant Dean for Graduate Studies | Professor of Marketing
Education:
Ph.D., Florida State University
M.S., Florida State University
B.A., University of Wyoming
Office: Churchill 217
413-782-1394
CURRICULUM VITAE
PUBLICATIONS

Journal Articles

Costanzo, P. J. & Goodnight, J. E. (2015). An Analysis of Perceptual Gaps among Chamber Management, Chamber Member Contacts, and a Proxy Sample of Chamber Member Employees: An Attempt to Improve Marketing Efficacy, Atlantic Marketing Journal, Vol. 4, Issue 1, Article 4.

Forray, J. M. & Goodnight, J. E. (2014). Recruiting Business PhDs: U.S. Minority Motives and Concerns, Equality, Diversity, and Inclusion: An International Journal, Vol. 33, No. 1, pg. 2-41.

Forray, J.M. & Goodnight, J.E. (2010). Think Global, Act Local: A Methodology for Investigating International Business Curriculum Priorities Using Stakeholder Feedback, Organization Management Journal (OMJ), Vol. 7, pg. 56-64.