Arts and Entertainment Management Major

The arts and entertainment field is a global, multi-billion dollar industry seeking individuals with knowledge and skills focused on the business side of the creative enterprise.

To be successful, arts and entertainment organizations must have employees who both understand the nature of an artistic venture and have the business expertise and savvy to make them thrive. The Arts and Entertainment Management major is ideal for those who want to be involved in the arts and entertainment industry but are not necessarily focused on being an artist or performer. It’s also a good major for those who plan to pursue artistic careers and want to understand the “business side” of this work so they can manage their own careers, understand the organizations that hire artists, or even be prepared to accept administrative work between artistic projects. As an Arts and Entertainment Management major, you will be well prepared for employment in a wide variety of exciting organizations within the arts and entertainment industry.

Quick Facts

  • You will gain hands-on experience by managing student music, theater, and arts productions
  • You will have an opportunity to work with arts and entertainment industry professionals through our speakers series and internship program
  • Read what inspired one student to choose the Arts and Entertainment Management major in BusinessWest 

Arts and Entertainment Management Curriculum

The arts and entertainment industry needs highly trained professionals with knowledge of all aspects of business operations. While some universities house arts and entertainment management majors within their theatre or communications programs, Western New England University emphasizes the business side of the industry by locating our program within the College of Business. In our cutting-edge major, you will take a common core of business classes including:

    • accounting
    • business analytics and information management
    • management
    • marketing

      To expand your knowledge of the field, you will take exciting arts and entertainment-specific courses such as:

        • Managing Arts & Entertainment Organizations
        • Arts & Entertainment Venue Operations
        • Business Law for Arts & Entertainment
        • Economics of Arts & Entertainment

          Learning beyond the classroom includes tours of arts and entertainment facilities to see how things are managed behind the scenes. Students may travel to:

            • Radio City Music Hall
            • Lincoln Center for Performing Arts
            • Tanglewood Music Center
            • Eric Carle Museum of Picture Book Art

              For details about courses and requirements, please consult the Catalogue:


              You'll be taught in small classes by experienced professors, not graduate students, who take a personal interest in your progress. Their prime focus is teaching and mentoring you, and our students find their teachers easy to approach and available for one-on-one consultation. A diverse group of professionals, our management faculty members hold advanced degrees in accredited business majors from some of the finest colleges and universities. All are involved in research, provide consulting to regional and national firms, publish in national journals, and present their work at regional and national meetings.

              Business students are active in:

              as well as varsity and intramural sports, special interest groups, and student government.


              Inside Arts and Entertainment Management

              Scarletta Band Members Talk about the Business Side of Music Tours


              Fields: Arts festivals, arts foundations, art galleries and historical museums, community arts centers or community theaters, dance companies, educational institutions, film and television companies, opera companies, orchestra companies, regional theaters, television stations.

              Outlook: According to the U.S. Department of Labor Occupational Outlook Handbook, 2010-2011, "Almost all arts administrators have completed four years of college, and the majority possess a master's or a doctoral degree. Experience in marketing and business is helpful because promoting events is a large part of the job...Wage and salary jobs in arts, entertainment, and recreation are projected to grow about 15 percent over the 2008-18 period, compared with 11 percent for all industries combined. Rising incomes, leisure time, and awareness of the health benefits of physical fitness will increase the demand for arts, entertainment, and recreation services."

              Opportunities: Graduates of the Arts and Entertainment Management major are prepared to assume positions of responsibility in a wide variety of arts and entertainment organizations in the private and public sectors.

              Check out the blog from this semester's trip.