Sport Management Major

Sport is big business—a $435 billion-a-year industry that needs highly trained professionals with knowledge of all aspects of business operations. Students studying Sport Management will learn the ins and outs of this exciting field from our talented faculty who have years of experience working in the sport industry. Since its establishment in 1996, Sport Management has become the largest program in the College of Business.

Quick Facts

  • You will have the opportunity to work closely with real-world sport organizations on sport marketing projects.

  • You will gain hands-on experience in event operations, game and tournament management, or sport information services.

  • With just two additional courses added to your coursework, Sport Management majors can double major in Marketing. Two majors in these in-demand fields will give you unparalleled flexibility when it comes to internship and career opportunities.

Sport Management at Western New England University:

Sport Management Curriculum

While some colleges align Sport Management majors with physical education, Western New England University emphasizes the business side of the field. In our leading-edge major, you will take a common core of business and liberal arts classes, including:

  • accounting
  • business law
  • management
  • marketing

With just two additional courses added to your coursework, Sport Managment majors can double major in Marketing. Two degrees in these in-demand fields will give you unparalleled flexibility when it comes to intersnip and career opportunities.

To expand your knowledge of the field, you will take exciting sport-specific courses such as:

  • Sport Marketing
  • Sport Facility Planning and Management
  • Sport Law
  • Economics of Sport

Learning beyond the classroom includes tours of sports facilities to see how things are managed behind the scenes. Students have traveled to:

  • Madison Square Garden
  • TD Banknorth Garden
  • MassMutual Center (located just a few miles from campus)
  • the Baseball Hall of Fame
  • the Basketball Hall of Fame (located just a few miles from campus)

You can also join the Student Sport Management Association, which sponsors sport executive speakers, sport facility tours, and the Careers in Sports panel.

For details about courses and requirements, please consult the Catalogue:


You'll be taught in small classes by experienced professors, not graduate students, who take a personal interest in your progress. Their prime focus is teaching and mentoring you, and our students find their teachers easy to approach and available for one-to-one consultation. A diverse group of professionals, our management faculty members hold advanced degrees in accredited business majors from some of the finest colleges and universities. They are involved in research, provide consulting to regional and national firms, publish in national journals, and present their work at regional and national meetings.

Alumni land at top firms

Sport Management majors can go on to work for professional sport franchises, college athletic programs, sport agencies, sport facilities, or sporting goods companies. Recent Western New England University graduates have been hired by:

  • ESPN
  • New Balance
  • United States Tennis Association
  • Jacksonville Jaguars
  • American Golf Corporation
  • Boston Red Sox
  • Atlanta Hawks and Atlanta Thrashers

Five-Year Bachelor/MBA or MS in Organizational Leadership

This major offers an accelerated route to enhance your Sport Management degree with a traditional Master of Business Administration (MBA) degree or MS in Organizational Leadership, earning twodegrees in just five years.

Internships and special opportunities

We have partnerships with sports organizations, as well as our own Athletic Department. Our students gain hands-on experience in managing athletic events and tournaments, hosting sports professionals as speakers on campus, and participating in a variety of educational experiences both on and off-campus.

Through the Center for International Sport Business, our students have traveled the globe—from London to Brazil—to learn about major world sporting events and be a part of the Olympic Games and FIFA World Cup. 

Our students have participated in the Walter Camp Fanfest, Basketball Hall of Fame Enshrinement, Volleyball Hall of Fame Induction, the College's Annual Athletic Golf Tournament, Division II Men's Basketball Championship, Midnight Madness, and a wide variety of other Sport Management experiences.

Our students also work closely with sports organizations through in-class assignments and project partnerships with sport organizations such as Dunham, World Wrestling Entertainment, Albany River Rats, WNBA, and many others.

Sport Management students are active in:

as well as varsity and intramural sports, special interest groups, and student government.

Video Profile

AJ Pappas '09
Sport Management


Inside Sport Management


Fields: Sports promotion, media and public relations, sport facility management, sales, athletic director positions

Outlook: Business, marketing, and public relations continue to experience growth while various management and financial opportunities are also projected to increase in the next decade (U.S. Department of Labor Occupational Outlook Handbook, 2008-2009).

Opportunities: Strong background in various aspects of business that can be applied to many careers


Sport Management Program Accredited by COSMA

University Students Attend World Cup Games

Sport Management Association
Explores Venue Operations
at MassMutual Center

Prospective Sport Management Students Learn About University

Tom Albano Selected for Prestigious Internship

Jake Rinaldo Receives Distinguished Young Alumnus Award 

Golden Bear Alums Scott Bullis '07 and David Ghostlaw '11 are Making Their Mark in the NFL



Check out the blog from this semester's trip.