“Everything I Know About Business I Learned From the Grateful Dead” at Law and Business Center
The Western New England University Law and Business Center for Advancing Entrepreneurship will host a presentation on “Everything I Know About Business I Learned From the Grateful Dead” by Barry Barnes, professor of Management at Nova Southeastern University H. Wayne Huizenga School of Business and Entrepreneurship, on Thursday, April 5, beginning at noon in the Blake Law Center Commons. The event is free and open to the public.
Barnes’ lecture will address how the Grateful Dead unintentionally pioneered many ideas and practices that were subsequently embraced by American corporations. He will share some of the most innovative business lessons from the Dead’s illustrious career and explain how the band’s influence on the business world will prove to be a significant part of their legacy.
At Nova Southeastern University, Barnes teaches graduate-level courses in leadership, strategic decision making, and organizational behavior and has spent 20 years in industry with IBM, John Deere, and other companies. His research into the innovative business practices of the Grateful Dead has brought him national media attention including articles in The Atlantic, Business Week, and the New York Times.
The Western New England University Law and Business Center for Advancing Entrepreneurship was established to provide graduate business and law students with an opportunity to offer practical consultation to entrepreneurs. The initiative uses the combined resources of the School of Law and College of Business to foster new business development. For more information about the Center or the speaker series, call 413-796-2030 or visit www.wne.edu/lawandbusiness.