Release: Immediate
Contact: Brian ZelaskoDavid Stawasz, or Barbara Moffat

Everything I Know About Business I Learned From the Grateful Dead


The Law and Business Center for Advancing Entrepreneurship hosted a presentation called “Everything I Know About Business I Learned From the Grateful Dead” by Barry Barnes, professor of Management at Nova Southeastern University H. Wayne Huizenga School of Business and Entrepreneurship, on Thursday, April 5. Barnes’ lecture addressed how the Grateful Dead unintentionally pioneered many ideas and practices that were subsequently embraced by American corporations. He shared some of the most innovative business lessons from the Dead’s illustrious career and explained how the band’s influence on the business world will prove to be a significant part of their legacy.


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Western New England University is a private, independent, coeducational institution founded in 1919. Located on an attractive 215-acre suburban campus in Springfield, Massachusetts, Western New England University serves 3,955 students, including 2,575 full-time undergraduate students. Undergraduate, graduate, and professional programs are offered through Colleges of Arts and Sciences, Business, Engineering, and Pharmacy, and School of Law.


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