Harlan E. Spotts

General Information
School: College of Business
Department: Marketing

Contact Information
Office: Churchill 222
Phone: 413-782-1280
Campus Box #: C 5471

Ph.D., University of Massachusetts
M.B.A., University of Massachusetts
B.S., The College of New Jersey

Curriculum Vitae
Click to view. (pdf)

Journal Articles
Spotts, H.E. & Weinberger, M.G. (2010). Marketplace Footprints: The Connection Between Corporate Brands and Marketing Communications, European Journal of Marketing, 44(5):591-609.
Spotts, H.E. (2010). We'd Rather Fight than Switch: Music Industry in a Time of Change, Journal of the International Academy for Case Studies.
Weinberger, M.G., Spotts, H.E., & Markos, E. (2009). Joe Camel: Postmortem of a Brand Spokesperson, International Journal of Advertising, 29(3):401-430.