FACULTY

Paul J. Costanzo
Professor of Marketing and Chair, Department of Marketing
B.A., M.A., Ph.D., University of Connecticut
Publications:
Books
Book Chapters
Journal Articles
Conference Proceedings
Miscellaneous Publications  

Books

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Book Chapters

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Journal Articles

Costanzo, P.J. (2013, April, 27). Revisiting cognitive dissonance theory: Pre-decisional and the relationship to the consumer decision-making model. Atlantic Marketing Journal, 2(1), Article 3. Retrieved from http://digitalcommons.kennesaw.edu/cgi/viewcontent.cgi?article=1030&context=amj
Costanzo, P. (2006) Online assessment of student performance: Using interactive student directed learning in a principles of marketing course. The Journal of the Association of Marketing Educators, 168-175.
Costanzo, P.J., & Goodnight, J.E. (2005). Celebrity endorsements: Matching celebrity and endorsed brand in magazine advertisements. Journal of Promotion Management, 11(4), 49-62.

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Conference Proceedings

Costanzo, P.J., & McKeon, J.C. (2000). An inter/intra-disciplinary approach to marketing pedagogy: An application in a new product development course. In D.R. Deeter-Schmelz & T.P. Hartman (Eds.), Marketing advances in the new millennium: Proceedings of the Annual Meeting of the Society for Marketing Advances, Orlando, Florida, November 8-11, 2000 (pp. 130-131). Athens, OH: Society for Marketing Advances.
Costanzo, P.J., & Goodnight, J.E. (2000). Sport celebrity endorsements: An exploratory study matching celebrity and endorsed brand in magazine advertisements. In Proceedings: Atlantic Marketing Association Annual Conference. Orlando, FL: Atlantic Marketing Association.
Costanzo, P.J. (1999). Interactive student directed learning: A module approach used to facilitate marketing instruction. Proceedings: Atlantic Marketing Association Annual Conference. Orlando, FL: Atlantic Marketing Association.
Costanzo, P.J. (1998). Integrating nonverbal cues in marketing communications and advertising: An emphasis on synchrony research. In J.W. Wilson (Ed.), Marketing-a sharper focus. Atlantic Marketing Association 1998: Proceedings of the 1998 Atlantic Marketing Association (Vol. 14, pp. 1-8). Kennesaw, GA: Atlantic Marketing Association.
Costanzo, P.J. (1998). Interactive student directed learning in the marketing classroom. In J.W. Wilson (Ed.), Marketing-a sharper focus. Atlantic Marketing Association 1998: Proceedings of the 1998 Atlantic Marketing Association (Vol. 14, pp. 108-113). Kennesaw, GA: Atlantic Marketing Association.

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Miscellaneous Publications

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