FACULTY

Elizabeth L.R. Elam
Professor of Marketing
B.S., University of Massachusetts (Amherst)
M.B.A., University of Colorado
Ph.D., University of Wisconsin, Madison
Publications:
Books
Book Chapters
Journal Articles
Conference Proceedings
Miscellaneous Publications  

Books

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Book Chapters

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Journal Articles

Hamakawa, C., & Elam, E. (2011, July) Beijing Olympics: Games of epic proportion, Journal of Business Cases and Applications, 3, 42-49.
Elam, E.L.R., Dickson, P.R., & Urbany, J.E. (2011, Fall). Price competition and consumer research. The Journal of the Association of Marketing Educators, 14(1), 6-27.
Elam, E.L.R., & Hamakawa, C.L. (2008, Fall). International sport marketing: Branding and promoting the 2006 Winter Olympic Games. The Journal of Business Cases and Applications, 1, 1-7. Retrieved from http://www.aabri.com/JBCA-Articles/01-08%20JBCA%20Winter%20Olympics.pdf
Goodnight, J.E., Elam, E.L.R., & Russell, D.L. (2008, Fall). The rolling cell model: An application and evaluation. Marketing Education Review, 18(3), 1-13.
Elam, E.L.R., & Spotts, H.E. (2004, April). Achieving marketing curriculum integration: A live case study approach. Journal of Marketing Education, 26(1), 50-65.
Elam, E.L.R. (2003). Are marketing students different? A study of information economics beliefs. Developments in Marketing Science, 26, 213-217.
Goodnight, J.E., Elam, E.L.R., & Emert III, P. (2003, Summer). Marketing department chairperson's views on promotion requirements for marketing faculty. Marketing Education Review, 13(2), 43-54.

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Conference Proceedings

Elam, E.L.R. (2011). Decision factors for choosing a principles of marketing course time at a division III institution. In S. Walsh (Ed.), Proceedings of the 49th Annual Conference of the Association of Marketing Educators (Vol. 49, pp. 1-8).
Elam, E.L.R., Dickson, P.R., & Urbany, J.E. (2010). Price competition and consumer search. In S.Walsh (Ed.), Proceedings of the 48th Annual Conference of the Association of Marketing Educators (Vol. 48, pp. 1-18).
Joralemon, J., & Elam, E.L.R. (2009). Marketing to college students: An exploratory study. In G.A. Jaeger (Ed.), Proceedings of the 47th Annual Conference of the Association of Marketing Educators (Vol. 47, pp. 1-7).
Elam, E.L.R., & Goodnight, J.E. (2006). Impact of the rolling learning cell model on student attitudes toward teamwork: An exploratory study. In Proceedings: Atlantic Marketing Association Annual Conference (pp.397-402). Orlando, FL: Atlantic Marketing Association.
Elam, E.L.R. & Spotts, H.E. (2005) An exploratory study: Aren't grades related to performance? In Proceedings: Atlantic Marketing Association Annual Conference (pp.246-249). Orlando, FL: Atlantic Marketing Association.
Elam, E.L.R. (2000). Development of a conceptual framework of consumer beliefs across four consumer product contexts. In D.R. Deeter-Schmelz & T.P. Hartman (Eds.), Marketing advances in the new millennium, Proceedings of the Annual Meeting of the Society for Marketing Advances (pp. 64-68). Athens, OH: Society for Marketing Advances.

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Miscellaneous Publications

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