MA in Communication with a Public Relations Concentration
Today's 24/7-news cycle and the growth of integrated media put new emphasis and urgency on public relations efforts. With an online master's in communication focused on PR, you will be prepared to strategically use publicity to enhance your organization's image, develop creative messages to build or expand its brand, cultivate strong media relationships, and masterfully manage communication crises. You will learn from telecom faculty experienced in all facets of communication from the sports industry to the corporate world, all in the company of fellow communications professionals in a supportive online community.
Why Choose the Master of Communication?
This 30-credit curriculum program can be completed in as little as 15 months and is conducted exclusively online to better fit your busy schedule. Courses emphasize the strategic use of public relations in integrated media in today’s digital world. In a society where everyone has an online presence, you will gain new skills and insights to make your messages stand out in an ever-evolving media stream. As a PR professional, the current knowledge and strategic intuition you gain will make you an asset in the industry.
What Will You Study?
Your studies will focus on the core principles of public relations, with opportunities for you to explore specific industry interests through both required and elective courses. Required courses include Principles and Practices of Public Relations, Crisis Management, and Writing for Communications Professionals. Elective courses include Public Relations Strategies for Social and Digital Media, Strategic Approaches to Public Relations, and Public Relations and Nonprofit Organizations. Variable credit courses (COMM 680 and COMM 699) are designed to allow students to move through the program more quickly through a large-scale independent study or thesis project.
Our faculty members have extensive experience in the field. They have worked in television, education, international radio, business, public relations, and politics. As both your professors and mentors, they will teach you in-depth public relations skills and methodologies, and help you expand your experience in the industry. As influential members of the local community, our faculty can help connect you to both people and opportunities that will take your career to the next level.
Admissions for the MA in Communication are rolling, with entry points into the program during the Fall, Winter, and Spring terms. In addition to completing the online application with the nonrefundable $30 application fee, you will also need to submit an official copy of your transcript from all institutions attended for undergraduate or graduate study, three recommendation forms sent directly to the Admissions Office by the evaluators, at least one of which must speak directly to the applicant’s intellectual capacity and ability to be successful in master’s level work, and a personal essay of no less than 500 words articulating reasons for pursuing graduate study in communication.
How are Courses Offered?
Course Delivery: Online
Total Credits: 30
Courses are delivered exclusively online via Kodiak, Western New England University’s online learning management system. Through this online classroom you will be able to view lectures, complete and submit assignments, participate in discussions with classmates, and communicate directly with your professors. This online learning model allows you to complete classwork on your own time, wherever you are.
How Long Will the Program Take?
Taking two classes per term, the program can be completed in 15 months with 10 courses for a total of 30 credits. If you take one course per graduate term, expect to study for approximately 30 months.