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Master of Business Administration (MBA) Public Relations Concentration

The Master of Business Administration offers a concentration in Public Relations for students who seek to use PR strategies for brand enhancement, crisis communication, and consumer interaction. In addition to building a strong set of business managerial skills, students will be prepared to use publicity to enhance their organization’s image. Students will learn from telecom faculty experienced in all facets of communication from the sports industry to the corporate world relative to building an effective public relations campaign. 

Degree Requirements

MBA Core courses 24 credit hours

MAN 605

Leadership, Problem Solving and Decision Making

3 cr.

BUS 610

Business and Its Environment

3 cr.

AC 630

Accounting for Decision Makers

3 cr.

FIN 630

Managerial Finance

3 cr.

BIS 610

Information Technology Management and Applications

3 cr.

MAN 610

Organizational Behavior and Theory

3 cr.

BIS 620

Decision Modeling for Analytics

3 cr.

MK 640

Marketing Management

3 cr.

BUS 680

Strategic Management

3 cr.

Total Credit Hours:


Required Concentration Courses: 9 credit hours 



9 cr.

Total Credit Hours:


Options for Electives:

COMM6XX Crisis Management and Public Relations
COMM605 Strategic Approaches to Public Relations
COMM620 Strategies for Social and Digital Media
COMM625 Public Relations for Nonprofits

Total Credit Hours: 36