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Arts and Entertainment Management

College of Business

Do you aspire to start your own indie record label? Would you like to work behind the scenes on theatrical productions? Or do you want to help children gain an appreciation for art on display at a museum? The Arts and Entertainment Management major is ideal for those who want to be involved in the field of arts and entertainment, but are not necessarily focused on being an artist or performer. As an Arts and Entertainment Management major, you will be well prepared for a management career in for-profit or nonprofit creative and cultural organizations, or in the hospitality industry.

Why Choose Arts and Entertainment Management?

The arts and entertainment field is a global, multi-billion dollar industry seeking individuals with knowledge and skills focused on the business side of the creative enterprise. To be successful, arts and entertainment organizations must have employees who both understand the nature of an artistic venture and< have the business expertise and savvy to help them thrive.

What Will You Study?

To prepare you for a management career, you will take a common core of business and management courses along with specialized courses in the major. Your arts and entertainment-specific curriculum will include Introduction to Arts & Entertainment Organizations, Arts & Entertainment Venue Operations, Event Management or Arts & Entertainment Practicum, Business Law for Arts & Entertainment, and Economics of Arts & Entertainment, as well as industry-based projects. You may specialize by completing 12 credit hours of non-business elective courses in one of four areas exclusively: Music, Television/Film, Theatre, or Visual Arts. Additionally, with the use of electives, you can pursue a dual major in Marketing.

Career Opportunities

Our graduates are prepared to assume positions of responsibility in a wide variety of arts and entertainment organizations in the private and public sectors. These include arts festivals, arts foundations, art galleries and historical museums, community arts centers or community theaters, dance companies, educational institutions, film and television companies, opera companies, orchestra companies, regional theaters, or television stations. Recent graduates have taken positions at Ace Ticket Company (Boston), Studio Theater (Washington, DC) and CityStage/Symphony Hall (Springfield).

Clubs & Organizations

Arts and Entertainment Management students may have interests in: the Management Association, Alpha Lambda Delta (First-year honor society), Alpha Kappa Psi (Professional business fraternity), Beta Gamma Sigma (Honor Society), and Marketing Association. Many of our students also participate in varsity and intramural sports, special interest groups, and student government.

Clubs and Organizations


A diverse group of professionals, our management faculty members hold advanced degrees from some of the finest colleges and universities. All are involved in research, provide consulting to regional and national firms, publish in national journals, and present their work at regional and national meetings. Faculty teaching in the Arts and Entertainment Management program have professional experience in areas specific to the major or courses taught.


AACSB International

The best business schools in the world are accredited by AACSB International—The Association to Advance Collegiate Schools of Business. Western New England University is the only private institution in western Massachusetts accredited by AACSB International and among fewer than 5% of business schools in the world to hold this accreditation.

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Unique Learning Opportunities

  • Internships and Field Work

    On campus, you'll gain hands-on experience by managing student music, theatre, and arts productions. You'll also have opportunities to work with arts and entertainment industry professionals through our speakers' series and internship program. You'll tour arts and entertainment facilities to see how things are managed behind the scenes, such as Radio City Music Hall, Lincoln Center for Performing Arts, Tanglewood Music Center, and the Eric Carle Museum of Picture Book Art. Our students have interned at CityStage/Symphony Hall, Massachusetts International Festival for the Arts, Springfield Museums, and as part of our Nonprofit Board Field Experience.

  • The SAP Certification Advantage

    SAP, the Enterprise software, is part of our core Business Education of how today's businesses are run. SAP is used by companies such as SunPower for talent management, the San Francisco 49ers to enhance fan experience, and Proctor & Gamble for real-time analytics. Students receive SAP certification which expands career options.

  • Study Abroad: View Business From a Global Perspective

    Today’s competitive workforce needs business professionals who think from a global perspective. The College of Business will help you to become a student of world economies and cultures while making valuable contributions in your explorations. Whether you participate in a faculty-led summer seminar course or spend a semester at an international university, the experience will broaden your horizons and help you compete in the global landscape.

    Study Abroad