Faculty
Mary Schoonmaker
Associate Professor of Marketing & Entrepreneurship
Education:
Ph.D., George Washington University
M.B.A., University of Maryland
B.S., University of Connecticut
Ph.D., George Washington University
M.B.A., University of Maryland
B.S., University of Connecticut
CURRICULUM VITAE
PUBLICATIONS
Journal Articles
Schoonmaker, Mary G. and Rau, Pradeep A. (2014). Small-to medium-size biotech firms? marketing efforts during the fuzzy front end of Innovation, Journal of Medical Marketing: Device, Diagnostic and Pharmaceutical Marketing, 14, 49-56.