Faculty
Harlan E. Spotts
Professor of Marketing
Education:
Ph.D., University of Massachusetts
M.B.A., University of Massachusetts
B.S., The College of New Jersey
Ph.D., University of Massachusetts
M.B.A., University of Massachusetts
B.S., The College of New Jersey
CURRICULUM VITAE
PUBLICATIONS
Journal Articles
Spotts, H.E. & Weinberger, M.G. (2010). Marketplace Footprints: The Connection Between Corporate Brands and Marketing Communications, European Journal of Marketing, 44(5):591-609.
Spotts, H.E. (2010). We'd Rather Fight than Switch: Music Industry in a Time of Change, Journal of the International Academy for Case Studies.
Weinberger, M.G., Spotts, H.E., & Markos, E. (2009). Joe Camel: Postmortem of a Brand Spokesperson, International Journal of Advertising, 29(3):401-430.