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Master of Science in Sport Leadership and Coaching

College of Business

Leveraging the strengths of Western New England University’s expertise in sport management and leadership education, the Master of Science in Sport Leadership and Coaching is a game-changing program. The 30-credit program offers two cohort tracks in Athletic Administration and Athletic Coaching. The program is taught by expert faculty from the University’s AACSB International accredited College of Business, nationally renowned Klein Group Instrument (KGI®) leadership creator, and Management and Leadership faculty. The program offers a convenient learning model consisting of two required one-week residencies, one offered at the beginning of the program and the other at the end. Each residency is followed by a series of graduate courses that will be offered online with optional in-class sessions.

Why Choose Master of Science in Sport Leadership and Coaching?

The MS in Sport Leadership and Coaching is ideal for students seeking to enter athletic administration (educationally-based sport organizations), athletic coaching, or managerial positions within any sport organization. The program is also a great choice for rising and mid-career sport industry professionals who are seeking to advance their skills in the areas of leadership, decision-making, team building, fundraising, marketing, legal and compliance aspects, and related functional competencies. Our program will help students develop the skills to build and manage a team, assess and recruit talent, and to create a high performing business enterprise that supports organizational and individual success. View our current tuition rates and residency fees.

What Will You Study?

Viewing the sport organization as a business enterprise, coursework is focused on:

  • Leadership theory, personal leadership assessment, directed leadership development mentoring based on the Klein Group Instrument (KGI) model of positive social psychology, and team dynamics
  • Organizational theory and team behavior
  • Data-based decision making and problem solving sport analytics
  • Revenue development elements including fundraising, sponsorship, and related traditional and non-traditional sport revenue streams
  • Evaluation and development of on-field and administrative teams through theoretical constructs and models related to management and recruitment of player and team personnel, including player evaluation and representation through sport agencies
  • International sport and cross cultural perspectives
  • Innovative strategies for sport marketing, sport sales, and promotions
  • Legal aspects of sport, governance, oversight, compliance, and ethical dimensions
  • A mentored capstone research project and linked field experience



Sport Management

Our stellar Sport Management faculty includes professors with years of experience in the sport industry, including an MLB sport agent/attorney, a professor who formerly worked with the U.S. Olympic Committee and the NCAA, an active sports arbitrator, an expert in collegiate and high school sports, and a veteran of professional sports and sports facility and event management. Their mentorship and industry connections make them a valued resource for both students and our highly connected sport industry alumni.

The Klein Group Instrument (KGI®)

Program Co-director Dr. Bob Klein is a nationally-respected leadership expert and the creator of The Klein Group Instrument (KGI®), an assessment designed to help people develop skills and strategies essential to maximizing performance in the team-based environment, including relationship building, stakeholder management, and conflict resolution. Dr. Klein works closely with Western New England University’s varsity teams to help students find success on and off the field. As a candidate in the MS in Sport Leadership and Coaching program you will learn firsthand how to utilize the KGI to get the most out of your team. 

Admissions Requirements

Admissions Requirements

Candidates seeking admission to the MS in Sport Leadership and Coaching must have earned a baccalaureate degree from an accredited college or university. Admission decisions will be based on undergraduate cumulative average, scores on the Graduate Management Admission Test (GMAT) or Graduate Record Examinations (GRE), and professional experience (not required). Such tests will be waived for students holding an Athletic Training License or appropriate licensure or qualification. Please reference the GMAT Waiver Form, found with the graduate application for admission, for a complete list of waiver options.

This is a low-residency cohort-based program with four entry points in the fall, summer, spring, or winter. It is designed to accommodate professionals with “in-season” demands. The University urges candidates to apply as early as possible in relation to their anticipated start date. Applications are processed on a “rolling” basis. Admission decisions are typically released within two to three weeks of an application being complete.

Admissions Process
How are Courses Offered?

How are Courses Offered?

Course Delivery: two short-term (5-6 day) residencies held on campus and online/optional on-campus study
Total Credits: 30
The program offers convenient learning model consisting of two required one-week residencies, one offered at the beginning of the program and the other at the end. Each residency will be followed by a series of graduate courses that will be offered online with optional in-class sessions.

Online learning is facilitated via KODIAK, Western New England University's online learning management system. Through this online classroom you will be able to view lectures, complete and submit assignments, and participate in discussions.

Each course will consist of 11 class sessions, with as many as six sessions both online and campus-based, while five will be offered completely online. You choose whether you will attend the classes that take place on campus, or whether you complete your studies entirely online.

*International candidates will be required to attend courses offered with six on-ground class sessions in order to be in compliance with student visa requirements.

The MS in Sport Leadership and Coaching consists of 30 credits, or 10 courses. Students can choose to accelerate or extend their study. With four 11-week terms, students can earn their degree in as few as 15 months.

Kodiak for Students

One-Week Residencies

Two required one-week residencies, one offered at the beginning of the program and the other at the end, are integral to the program. These residencies will be offered on campus.

AACSB International Accreditation

AACSB International

The best business schools in the world are accredited by AACSB International—The Association to Advance Collegiate Schools of Business. Western New England University is the only private institution in western Massachusetts accredited by AACSB International and among fewer than 5% of business schools in the world to hold this accreditation.

Learn More

Learn More

  • Study the World’s Biggest Games—In Person

    Don’t just watch the world’s biggest games, study them in person. MS in Sport Leadership and Coaching graduate students are offered opportunities to engage in study linked to sporting events and facilities, including travel courses offered in tandem with the Olympic Games and FIFA World Cup which are offered every two years through the University’s Center for International Sport Business.

  • Tap the Power of Analytics

    The program provides students not only with an in-depth understanding of the core concepts necessary to run critical program functional areas like marketing, fundraising, player evaluation, and corporate sponsorship, but also facilitates the development of analytical abilities required to make sound business decisions. Students will learn how to mine and use data through the University’s Business Analytics Center.