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Business Analytics and Information Management

College of Business

Big Data is helping hospitals lower costs in the operating rooms by reducing waste, marketers to use text analytics to reach target customers with pinpoint accuracy, and predictive analytics to protect consumers from eFraud. Similar examples exist in every business, and in every industry. Western New England University’s Business Analytics and Information Management major will prepare you for some of the best-paid and most exciting jobs of the future that apply Big Data. This program was designed in collaboration with SAS, the leading provider of analytics software tools and students receive SAS certification attesting to proficiency with SAS Analytics.

Why Choose Business Analytics and Information Management?

Information Technology is critical to success of today’s organizations, which need professionals who understand both business functions and information technology, making such experts with these skills sought after. Western New England's Business Analytics and Information Management major is designed to meet best practices in the field of analytics. Discipline-specific courses include Database Management, Business Analytics Theory and Practice, Multivariate & Big Data Analysis, and Applied Data Mining.

What Will You Study?

In this major, you’ll gain a solid foundation in core Business functions combined with understanding of theoretical foundations of Analytics and hands-on experience with analytics software tools. In almost all courses, you’ll have the opportunity to gain direct experience with industry standard Analytics software from vendors such as SAS, SAP, Microsoft, and IBM. To broaden your knowledge of IT and its integration with business functions, the program includes SAP certification, which is included in the core Business courses, and requires no additional coursework. In addition, you can earn a minor in Enterprise Resource Planning (ERP). The coursework for the ERP minor builds on the SAP certificate and all additional requirements can be completed within the elective courses available in the major. The University is accredited by AACSB International, the leading accrediting body for business programs worldwide. 

Career Opportunities

Career Opportunities

McKinsey Global Institute research shows that need for skilled Business Intelligence workers in the U.S. will exceed the available work force by 60 percent. According to Forbes, for every 10 business professionals, there is one or fewer data scientist with analytics or advanced analytics skills. With this degree, you will be marketable in jobs such as Healthcare Analytics, Marketing Analytics, Sports Analytics, Finance Analytics, and Human Resource Analytics, to name a few. Recent graduates have been hired by Newell Rubbermaid, Unilever, Smith & Wesson, Brooks Brothers, MassMutual, and United Technologies.

Clubs & Organizations

Clubs & Organizations

Business Analytics and Information Management students have interests in: Alpha Lambda Delta (First-year honor society), Alpha Kappa Psi (Professional business fraternity), and Beta Gamma Sigma (Honor Society). Many of our students also participate in varsity and intramural sports, special interest groups, and student government.

Clubs and Organizations


Our faculty has the background and experience to prepare you for a career in the new and exciting field of Analytics. Courses are taught from practitioner's view of the business world and prepare you for entry-level positions in the field. Faculty are trained with the use of SAS Analytics, SAP ERP, SAP BW, SAP Analytics, and IBM Analytics tools, which are taught in the courses. These tools are industry standards and the list is continuously updated.


AACSB International

The best business schools in the world are accredited by AACSB International—The Association to Advance Collegiate Schools of Business. Western New England University is the only private institution in western Massachusetts accredited by AACSB International and among fewer than 5% of business schools in the world to hold this accreditation.

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Unique Learning Opportunities

  • Internships and Field Work

    Our students have gained marketable job skills through internships at major corporations in the region such as United Technologies, MassMutual, CIGNA, Smith & Wesson, Brooks Brothers, EMC, Karl Storz, and Newell Rubbermaid, etc. In many instances, these internships result in full-time employment after graduation.

  • The SAP Certification Advantage

    SAP, the Enterprise software, is part of our core Business Education of how today's Businesses are Run. SAP is used by companies such as SunPower for Talent Management, San Francisco 49ers to enhance fan experience and Proctor & Gamble for Real-Time Analytics. Students receive SAP certification, which expands career options. SAP courses are taught in the new Business Analytics Center in D'Amour Library.

  • Study Abroad: View Business From a Global Perspective

    Today’s competitive workforce needs business professionals who think from a global perspective. The College of Business will help you to become a student of world economies and cultures while making valuable contributions in your explorations. Whether you participate in a faculty-led summer seminar course or spend a semester at an international university, the experience will broaden your horizons and help you compete in the global landscape.

    Study Abroad