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College of Business

General Business

From Strategy to Success

Versatility is the key to the advantages of the General Business major. If you are seeking flexibility and the capability to pursue many options in business, the General Business major is an ideal choice. Businesses and other organizations are continually seeking broadly-educated graduates who are well versed in all aspects of business functions that they can train to their business culture. In this program, you will gain that foundation to take your business career in any direction you choose to go. You can enhance your studies with a minor from the College of Business or the College of Arts and Sciences in topics ranging from Entrepreneurship to Communication.

Why Choose General Business?

From aerospace to healthcare, multimedia companies to universities like Western New England, every organization runs on a business model. As a General Business major, you have the freedom to explore all facets of business and gain insight into how accounting, marketing, or shipping must work together to help organizations serve their customers and be successful. You’ll also have the opportunity to fast-track your education through the Five-year Bachelor/MBA or MS in Organizational Leadership program while saving time and tuition.

1000+ internship sponsors
98% Class of ’22 employed/attending graduate or professional school within 6 months of graduation

What to Expect General Business

The General Business major gives you flexibility in your studies and in your career. Some entry-level and career options for a General Business major include small business owner, community service manager, business development manager, and management trainee.

What Will You Study?

The General Business major provides a curriculum that will give you a well-rounded understanding of all aspects of business. General Business students have more options in class selection than students in the other majors in the College of Business. You will take classes that touch on the basic forms of business from accounting to marketing, and statistics to human resources, that will prepare you for entry-level positions but also give you a global understanding of all business functions as you progress into positions of leadership.

Unique Learning Opportunities

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Internships and Field Work

The General Business major provides you with an amazing range of internship opportunities to match your specific areas of interest. Many times these internship experiences become employment opportunities. You'll choose from openings in insurance, manufacturing, financial services, retail, healthcare, communications, and other sectors. Recent internship sponsors include the Springfield Mayor's Office of Consumer Information; Complete Payroll Solutions; A.W. Hastings; Brooks Brothers; Global Integrated Technologies Inc.; Hartford Food Systems; Meredith Corporation—Springfield; Rovithis Reality, LLC; SCORE; Springfield Chamber of Commerce; Tesla Systems, Inc.; and MassMutual Financial Group, among many others.


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The SAP Certification Advantage

SAP, the Enterprise software, is part of our core business education of how today's businesses are run. SAP is used by companies such as SunPower for talent management, the San Francisco 49ers to enhance fan experience, and Proctor & Gamble for real-time analytics. Students receive SAP certification, which expands career options.


Study Abroad

Study Abroad: View Business from a Global Perspective

Today’s competitive workforce needs business professionals who think from a global perspective. The College of Business will help you to become a student of world economies and cultures while making valuable contributions in your explorations. Whether you participate in a faculty-led summer seminar course or spend a semester at an international university, the experience will broaden your horizons and help you compete in the global landscape.

Study Abroad

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