Everywhere you look, marketers are searching for new and innovative ways to communicate with their target audiences. The dynamic media landscape is changing at an alarming rate, and new opportunities exist for marketers to connect with their consumers. Interactive advertisements, social media marketing tactics, and digital marketing messages apply new technologies that are able to quickly reach consumers worldwide like never before. Students majoring in Marketing Communication/Advertising will receive a strong foundation in integrated marketing communication strategy. In this major, you will also apply what you have learned by creating promotional campaigns for real business clients.
Why Choose Marketing Communication/Advertising?
Do you see yourself as a creative student who can accept the challenges associated with the fast-paced marketing communications industry? Are you interested in a career in advertising, direct marketing, internet/social media marketing, publicity or public relations, personal selling, or sales promotion? Do you enjoy working with people and are you a team leader? If you answered "yes" to the above questions, you are well-suited to be a Marketing Communication/Advertising major.
What Will You Study?
As a major in Marketing Communication/Advertising, you will graduate with a degree from an AACSB International accredited University. You will also be required to take an internship where you will gain valuable career experience in the field of marketing communication/advertising. Students take courses where they learn not only how to use their creative ideas to create promotional campaigns, but they gain experience interacting with real business clients and compete in national advertising competitions.
Marketing Communication/Advertising graduates find career opportunities as Marketing Communication Managers, Digital Marketing Specialists, Advertising Sales Representatives, Event Managers, Brand Ambassadors, and Content Directors at a variety of local, regional, and national businesses. The Marketing Communication/Advertising major also prepares students for graduate-level education. A sample of companies currently employing our alumni include; Titan Web Marketing Solutions Inc., Hershey, Northeast Office Systems, Newell Rubbermaid, and CJ Affiliate by Conversant.
Clubs & Organizations
Marketing Communication/Advertising students may have interests in: Marketing Association and the Western New England University Collegiate Chapter of the American Marketing Association (AMA), Alpha Mu Alpha (American Marketing Association Honor Society), Alpha Lambda Delta (First-year honor society), Alpha Kappa Psi (Professional business fraternity), and Beta Gamma Sigma (Honor Society). Many of our students also participate in varsity and intramural sports, special interest groups, and student government.
Our Marketing faculty members are your educational bridge between theory and the complex world of marketing communications. Their diverse backgrounds as educators, business professionals, and consultants bring you an invaluable educational experience. Their approach is to forge a genuine learning-based major designed to integrate and develop your abilities through work and through business mentors in the marketing communications environment. Our students find their professors easy to approach and available for one-to-one consultation. The diverse faculty members in the Department of Marketing are experienced scholars, owners of advertising agencies, marketing consultants, and professional directors of advertising departments.
The best business schools in the world are accredited by AACSB International—The Association to Advance Collegiate Schools of Business. Western New England University is the only private institution in western Massachusetts accredited by AACSB International and among fewer than 5% of business schools in the world to hold this accreditation.
Unique Learning Opportunities
Internships and Field Work
How much value do internships provide our marketing communication/advertising majors? Internships provide high-value to our graduates and simply put, they are required. Our students gain invaluable experience not only on experiential learning assignments in the classroom, they also gain experience in the boardroom. In recent years our students had internships at Country Music Television; LEGO Systems, Inc.; Babyganics; Newell Rubbermaid; Pratt & Whitney; Springfield Thunderbirds; WMAS Radio/Cumulus Broadcasting; Finalsite; Greater Springfield Habitat for Humanity; Market Mentors, LLC; Max's Tavern; The Creative Strategy Agency, Inc.; and Envision Marketing Group.
The SAP Certification Advantage
SAP, the Enterprise software, is part of our core Business Education of how today's businesses are run. SAP is used by companies such as SunPower for Talent Management, San Francisco 49ers to enhance fan experience, and Proctor & Gamble for Real-Time Analytics. Students receive SAP certification, which expands career options.
Study Abroad: View Business From a Global Perspective
Today’s competitive workforce needs business professionals who think from a global perspective. The College of Business will help you to become a student of world economies and cultures while making valuable contributions in your explorations. Whether you participate in a faculty-led summer seminar course or spend a semester at an international university, the experience will broaden your horizons and help you compete in the global landscape.