Are you interested in a career in marketing management or marketing research/marketing analytics? With an emphasis on practical and experiential learning, Marketing majors at Western New England University have opportunities to strengthen their management, research/analytical, and team-based skills as they create and present marketing plans to real business clients.
Why Choose Marketing?
Today, more than ever, students need to have a competitive advantage as they enter the global business environment. Marketing majors learn how to create marketing strategies and tactics to develop marketing plans. Those who choose Marketing as a major will receive practical experience that will strengthen their skill sets at becoming marketing or marketing research managers.
What Will You Study?
Preparing you for the real world with experiential learning activities is a key goal of the Marketing major. You'll get a firsthand look at how organizations market themselves with interesting hands-on class assignments. Research projects for companies, organizations, and even city governments provide valuable experience for our students. For example, in the Marketing Research course, students worked with the Springfield Chamber of Commerce constructing a survey, analyzing data, and making a final presentation to the client. In our Sales and Sales Management course, students compete on the local and national levels with their digital presentations that are judged by professionals in companies such as Northwestern Mutual.
Graduates find career opportunities as marketing managers, product and brand managers, marketing analysts, and marketing research specialists at a variety of local, regional, and national businesses. The marketing major also prepares students for graduate-level education. The Bureau of Labor Statistics predicts a 9 percent increase for marketing manager jobs (19,700 positions) by 2024.
Clubs & Organizations
Marketing students may have interests in: Marketing Association and the Western New England University Collegiate Chapter of the American Marketing Association (AMA), Alpha Mu Alpha (American Marketing Association Honor Society), Alpha Lambda Delta (First-year honor society), Alpha Kappa Psi (Professional business fraternity), and Beta Gamma Sigma (Honor Society). Many of our students also participate in varsity and intramural sports, special interest groups, and student government.
In the Department of Marketing, you will be taught in small classes by experienced professors who take a personal interest in your progress. The Department faculty are committed to the comprehensive assessment of learning objectives of their students. Our students find their professors easy to approach and available for one-to-one consultation. You will come to see the faculty as the link between theory and the real-world. Their diverse backgrounds as consultants, educators, and marketing professionals bring you an invaluable educational experience. Their approach is to forge a genuine learning environment based on experiential learning-courses designed to provide students with the skills they need to be successful future marketing managers.
The best business schools in the world are accredited by AACSB International—The Association to Advance Collegiate Schools of Business. Western New England University is the only private institution in western Massachusetts accredited by AACSB International and among fewer than 5% of business schools in the world to hold this accreditation.
Unique Learning Opportunities
Internships and Field Work
Our students have gained valuable hands-on experience at paid internships at local, regional, and national businesses including Polaris Direct, UTC Aerospace Systems, Dress for Success, Cloud 9 Marketing Group, Envision Marketing Group, Springfield Business Improvement District, Western Mass News, WWLP-TV 22, Blue Sky Sports and Entertainment, Clarion UX, and Children's Study Home. In recent years, several students have also won prestigious New England Direct Marketing Association Foundation Scholarships and paid internships.
The SAP Certification Advantage
SAP, the Enterprise software, is part of our core Business Education of how today's businesses are run. SAP is used by companies such as SunPower for Talent Management, San Francisco 49ers to enhance fan experience, and Proctor & Gamble for Real-Time Analytics. Students receive SAP certification, which expands career options.
Study Abroad: View Business From a Global Perspective
Today’s competitive workforce needs business professionals who think from a global perspective. The College of Business will help you to become a student of world economies and cultures while making valuable contributions in your explorations. Whether you participate in a faculty-led summer seminar course or spend a semester at an international university, the experience will broaden your horizons and help you compete in the global landscape.