College of Business

Marketing

From Branding to Consumer Insights

Are you interested in a career in marketing management or marketing research/marketing analytics? With an emphasis on practical and experiential learning, Marketing majors at Western New England University have opportunities to strengthen their management, research/analytical, and team-based skills as they create and present marketing plans to real business clients.

Why Choose Marketing?

Today, more than ever, students need to have a competitive advantage as they enter the global business environment. Marketing majors learn how to create marketing strategies and tactics to develop marketing plans. Those who choose Marketing as a major will receive practical experience that will strengthen their skill sets at becoming marketing or marketing research managers.

$152,320 median pay for advertising, marketing, promotions, public relations, and sales managers (U.S. Bureau of Labor Statistics 2022)

98% Class of ’22 employed/attending graduate or professional school within 6 months of graduation

What to Expect Marketing

Marketing involves getting the right goods, services, or ideas to the right people at the right place, time, and price using the right promotion techniques. Some entry-level and career options for a Marketing major to consider include brand or product manager, event and meeting planner, market research analyst, or sales representative.

What Will You Study?

Preparing you for the real world with experiential learning activities is a key goal of the Marketing major. You'll get a firsthand look at how organizations market themselves with interesting hands-on class assignments. Research projects for companies, organizations, and even city governments provide valuable experience for our students. For example, in the Marketing Research course, students worked with the Springfield Chamber of Commerce constructing a survey, analyzing data, and making a final presentation to the client. In our Sales and Sales Management course, students compete on the local and national levels with their digital presentations that are judged by professionals in companies such as Northwestern Mutual.

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Curriculum Department Combined Degrees Minor

Unique Learning Opportunities

Internships and Field Work

Our students have gained valuable hands-on experience at paid internships at local, regional, and national businesses including Polaris Direct, UTC Aerospace Systems, Dress for Success, Cloud 9 Marketing Group, Envision Marketing Group, Springfield Business Improvement District, Western Mass News, WWLP-TV 22, Blue Sky Sports and Entertainment, Clarion UX, and Children's Study Home. In recent years, several students have also won prestigious New England Direct Marketing Association Foundation Scholarships and paid internships.

Internships

The SAP Certification Advantage

SAP, the Enterprise software, is part of our core Business Education of how today's businesses are run. SAP is used by companies such as SunPower for Talent Management, San Francisco 49ers to enhance fan experience, and Proctor & Gamble for Real-Time Analytics. Students receive SAP certification, which expands career options.

SAP

Study Abroad: View Business from a Global Perspective

Today’s competitive workforce needs business professionals who think from a global perspective. The College of Business will help you to become a student of world economies and cultures while making valuable contributions in your explorations. Whether you participate in a faculty-led summer seminar course or spend a semester at an international university, the experience will broaden your horizons and help you compete in the global landscape.

Study Abroad