Marketing and External Affairs
Continuity of messages and images is essential in maintaining the brand reputation of Western New England University that we have all worked so diligently to build. The Division of Marketing and External Affairs has established the University's house rules of style guidelines for copy and graphics, including the use of the logo and name. These guidelines must be followed for both internal and external communications.
The Style Guide is designed to provide consistency and clarity to written content used in the publications, periodicals,and website of Western New England University. The Division of Marketing and External Affairs recommends these standards for all printed/web-based materials except those that are governed by specialized guidelines such as legal documents, research reports, journalistic material, charts and graphs, etc.
Graphic Standards Guides
The graphic design staff maintains oversight of the University's visual identity program. Consistent branding of the University helps to position it in the eyes of the many constituencies we serve. For prospective students, branding helps our publications and website to stand out among those of peer institutions. A consistent and recognizable visual identity also builds name recognition that strengthens the degrees of our alumni and furthers our growing national reputation. Inquiries about logos should be directed to the design staff.